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Beware HR: Recruitment by Job Portals Cost You 5 Times
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Beware
HR: Recruitment through
Job Portals is
5 Times Costlier than Headhunters
Here
we evaluate the Efficiency and Cost Effectiveness of using Job Portals as
Recruitment Tool as against hiring through Placement Consultants.
These
days there is a growing trend of Companies opting for Job Portals for their
Internal Hiring in order to reduce costs instead of approaching Placement
Consultants. Job Portals by way of their Huge Database Access and Job
Posting Options Offer a seemingly very attractive and cost effective way to
hiring. Is it the best and cheapest method? Lets revaluate the Costs
involved in such Hiring (for say a Company hiring 25- 50 People a Year).
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Cost Components |
Cost |
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1 |
Cost of taking the
Access:
This is the First and Obvious Cost Involved. An Yearly Access of
Database of 1 Job Portal may cost approx Rs 2 – 3 Lacs Per Annum
with just 2 users. Bigger Companies with Big recruitment plans will
surely have to part with much more money. |
Rs 2 – 3 Lacs PA |
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2 |
Cost of Recruiters:
Again assuming 2 People are Hired to work on these Portals for
Internal recruitments, cost of each recruiter at Junior level could
be Rs 3.5- 6 Lacs PA (Assuming Salary of 15- 25K PM, actual cost of
each employee is atleast 2- 3 times of their Salary if we include
Phone Bills, cost of infrastructure & Administrative Costs) |
Rs 3.5- 6 Lacs PA
(X2) |
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3 |
Cost of Delay in
Recruitment:
When a Company starts depending on the Portals they spend lot of
time trying to fill Positions Internally, whatever may be the delay.
Delay can lead to lot of business loss which may be in the form of
lost sales, lost contracts, opportunities lost etc. This loss can
surely be avoided if a Search Firm is hired at the right time.
Headhunters/ Placement Consultants these days are extremely fast and
utilize all means to fill in Positions in the shortest time span.
They may do headhunting or referral or may search their own
database. Even with same Job Portal they can find much faster and
better people owing to their vast experience in the same.
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Rs 5 Lac PA. |
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4 |
Cost of High
Attrition:
People who put their Resumes on Job Portals are much more probable
to get Job Offer every now and then (even if they have recently
joined your Organization.). Search Firms on the other hand can
provide lot of inactive Job seekers who have never floated their
resumes on Job Portals like Naukri of Monster. Even if 3 mid level
people hired by you leave in say 3- 6 months of being hired its cost
may be in the tune of say Rs 7- 15 Lacs. (Total Salary Paid to 3
employees in say average 4 months 4X40,000X3 (as such short stay can
never have any output for employer) + Costs of training +
Opportunity lost+ cost of new Recruitment+ Client/business/systems
stolen away etc). |
Rs 7- 15 Lacs |
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5 |
Cost of extra
Attrition:
When a Company uses Job Portals internally majority of its employees
knows it and are marketed an idea of floating their resume on a
Jobsite even if they are not looking for a Change. The moment they
put their resume on jobsites, lot of calls/offers start coming back
to them. This would lead to some additional stable people leaving
the organization. Cost may conservatively again be say Rs 5 – 10
Lacs PA (for factors named in point 4) |
Rs 5 – 10 Lacs PA |
|
6 |
Cost of Missed
Excellent Employees:
When a Company Negotiates and deals with the Candidates directly,
there is a very strong possibility that a good candidate turns back
due to any kind of issues like ego clash, non responsiveness of the
organization for few days, direct negotiation etc. Besides how good
it may look if I say I am an excellent Company and employer, the
same is good if conveyed by a Consultant. These things can surely be
avoided in case an intermediary Placement Firm is there to mitigate
and simmer down all arising issues. Why Compromise on Quality when
Consultants can provide you Ideal Candidates from Competitors or
otherwise. Its cost may be take as Rs 5 Lacs PA (Of the business
that this employee could have generated or costs he could have
reduced or efficiency he may have introduced and the cost of hiring
an average performer). |
Rs 5 Lacs PA |
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7 |
Cost of Lost
Business or Lost Contract or Dysfunctioning of a department: Adding up points 3- 6, Delays in Recruitment, High
Attrition, Average/ Non committed Employees are surely going to make
company loose some good existing or prospective Clients or Contract
or Business or may just lead to Collapse of a department for its
consequences to follow. Even if we loose a client of say business
value Rs 1 Crore and Profit Margin of 20% we loose Rs 20 Lacs.
Conservatively we take this cost at Rs 10 Lacs PA. |
Rs 10 Lacs PA |
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8 |
Cost of Hiring
through Consultants:
Even if a Company
uses a Job Portal, it has to approach Consultants for many of its
Position especially at middle and senior management. Assuming they
hire only 6 people at say Rs 50K average salary, Cost is Rs 3 Lacs.
This is an additional cost as most of the above costs are already
incurred before Consultant is released the Positions. |
Rs 3 Lacs PA |
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Total Cost of
Direct Hiring through Jobsites |
Rs 44- 65 Lacs PA |
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Consultants would
have Charged:
Say if approx 25
Employees are hired directly during the year at an average salary of
Rs 40 K PM, Consultants would have charged Approx Rs 10 – 12 Lacs PA |
Rs 10 – 12 Lacs PA |
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Saving:
This gives a saving of Rs 34- 53 Lacs Per Annum by using the
services of a Consultant, that too with no headaches of running
extra employees, infrastructure etc. |
Rs 34- 53 Lacs |
Besides Few more advantages provided by the Consultants:
1)
Zero Cost in recessionary times as you don’t pay to Consultants in case you
don’t hire.
2) In
Consultants search is guided and supervised by people Highly experienced in
recruitment, this ensure just the right quality of profiles coming to you,
rather than senior HR people spending time with their Internal Recruiters.
3)
Branding: Consultants provide free Branding to Companies. A brandind Ad can
cost you from few lacs to few Crores of rupees depending on the medium. As
consultants spend lot of time with Candidate telling them positives about
your company, it acts as free Branding for your Company. Even job mailers
act as free Branding for your company.
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